Copywriting · SEO / GEO · Design · Social - for indie and AA studios

Your game deserves copy that sells it.

We help indie and small-scale game studios find their audience! We give you sharp Steam page copy, SEO-tuned content, enticing press kits, social presence, and design that matches your vision, through our expertise.

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8,000+ published articles
Editorial — Destructoid, Game Rant, Game Watcher
Technical SEO + GEO
Steam · Press kits · Newsletters
Design & Illustration

// Who we are

A small team built specifically for game studios.

We're two specialists with ample experience in the media space: a copywriter and SEO strategist with years of editorial experience across major gaming outlets, and a designer and illustrator with a penchant for the fancy.

We're not a faceless agency, nor a one-size-fits-all content mill. We understand the difference between a good game and a game that finds its players, and we close that gap with bespoke marketing.

Whether you're preparing a Steam launch, rebuilding your online presence, or trying to cut through the noise on social, we've done this exact work before. We can help.

// What we do

Copywriting · SEO · GEO

Punchy, memorable words.

  • Steam page copy Short description, long description, feature bullets... all written to convert browsers into buyers and optimised for Steam's algorithm.
  • SEO content strategy Keyword research, content planning, and long-form articles that rank well. Content built around your game's genre, audience, and discoverability window.
  • GEO (Generative Engine Optimisation) Content structured to appear in AI-generated answers and LLM recommendations. We get this bit, most others do not. The next frontier of discovery that most studios aren't thinking about yet, and we can help you make the jump.
  • Press kits & media copy Pitch-ready press kits, developer quotes, and media blurbs that journalists actually want to use. We'll help push your stuff into the limelight, because we used to work off of those press kits!
  • Newsletters & announcements Launch emails, Kickstarter updates, and wishlist campaigns written to drive action and conversion.

Design · Illustration · Social

Eye-catching visuals.

  • Social media management Platform strategy, content calendars, post creation, and community engagement across Twitter/X, Instagram, TikTok, Discord, and more.
  • Game illustration Custom support illustration work that fits your game's aesthetic. From character concepts to key art, done by someone who knows the medium and the audience.
  • Graphic design Marketing assets, promotional banners, store page visuals, and branded content that maintains consistency across every channel.
  • Capsule art direction Guidance and design on Steam capsule images: the single most important conversion asset on your store page.
  • Brand identity Visual language for studios that are just getting started. The logo, palette, type, and the guidelines you need to keep it consistent.

// The edge your games deserve

Search is changing. Are you visible where it matters?

When a player asks ChatGPT, Gemini, or Perplexity for "good indie horror games like Amnesia", your game either appears in the answer or it doesn't. Traditional SEO gets you on Google, and Google is infamously unreliable nowadays. GEO gets you into the recommendations players are increasingly trusting instead, and that's where we are.

We build content that's structured specifically to be cited and surfaced by large language models! A service almost no gaming studio is investing in yet, as unbelieveable as that is. Besides, when did anyone ever officially market their game as "Slavjank"? They should've!

// Track record

8,000+
Published articlesAcross major gaming outlets and specialist publications, covering every genre and beat.
10 yrs
Gaming editorial experienceStaff roles on both ends of the spectrum, from sales to marketing, and then some.
Full-funnel
Copy + SEO in one workflowNo handoff friction. Strategy, writing, and technical SEO execution from the same person.
As seen in: Destructoid Game Rant Game Watcher 2Game.com SSLTrust Full portfolio →

// How we work

Project-based

One-off · Scoped deliverables

Got a specific need? A Steam page rewrite, a press kit, a set of social assets before your launch? We scope it, price it clearly, and deliver. No retainer required, no ongoing commitment.

Ongoing retainer

Monthly · Priority access

For studios that want consistent content output, social management, and SEO momentum built over time. Retainer clients get priority turnaround and a dedicated monthly strategy call.

Pricing is tailored to scope and studio size. Indie budgets are real, and we can accommodate the full spectrum.

Let's help your game find its players.

Drop us a line with what you're working on! Game genre, where you're at in development, and what you need. We'll take it from there.

seohack.biz@gmail.com No calls before you're ready. Just email.